소셜미디어를 통한 정치 이슈의 확산 과정에서 방송의 영향력 제고:‘검수완박’ 법안 헌법재판소 판결 확산을 중심으로

다국어 초록 (Multilingual Abstract)

In order to empirically identify the influence of broadcasting in social media where various news producers coexist, network analysis and semantic network analysis were conducted on political issues. After the advent of social media, as news was consumed through search, YouTube became a major news consumption medium, and the influence of traditional media decreased, so the role of broadcasting was paid attention. In order to compare whether there is a difference in influential news producers depending on the characteristics of social media, we compared issue diffusion patterns and diffusion subjects on YouTube and Twitter, and examined whether there were differences in political orientation and messages by news producers. In YouTube, there is an information-intensive spider web type that spreads around major issues, and in Twitter, there is an information-intensive radial type that spreads various issues. Broadcasting and radio optimized for videos on YouTube, and personal influence on Twitter. It was found that there were differences in the influence of news producers according to the characteristics of social media, and that there were differences in messages according to political inclinations. As it turns out that the influence of broadcasting on YouTube is great, broadcasters should set up strategies to approach viewers by actively utilizing YouTube.