수용자의 사회성에 따른 인터넷과 라디오 이용동기에 관한 연구 = A Comparative Study on the Usage Motivation of the Internet and Radio

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze the relationships and differences between the sky wave radio and Internet, and compare them in terms of the usage motivation of media audience and the factors to affect the usage in the newly changing broadcasting environment. In addition, the factor of sociality was considered to understand the differences and relationships of the media according to usage motivation. A comprehensive analysis of the research results revealed there were positive correlations between the Internet and radio usage motivations. However, we can`t assume that there exist the causal relationship between the Internet and radio usage motivations. Further, Internet and radio will be able to complement with each other rather than replace each other in the future.

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