국내 전자상거래 구매동기에 대한 군집 및 포지셔닝 연구 = A study on cluster and positioning of domestic electronic commerce based on purchasing motivation

다국어 초록 (Multilingual Abstract)

Thirteen types of business and sixteen administrative districts in Korea are categorized and segmented based on their similarities and visually plotted on multidimensional space. The similarities are determined by five characteristics of quantitative evaluation (simplified process of trading, reduced price, direct contact with supplier, faster process of trading, et cetera). Hence, domestic types of business and administrative districts can be categorized into certain clusters. Also, forms and characteristics of types of business and administrative districts can be evaluated between and within the clusters.

참고문헌 (Reference)

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