사이버스포츠 게임 참가가 재학생의 스포츠 소비행동에 미치는 영향 = The Effect of Participation in Cyber Sport Games on Sport Consumer Behavior of University Student

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the effects of Cyber sport games in sport consumer behavior. In order to achieve the object, male university students, who enjoy ‘FIFA football’ or ‘Winning eleven soccer games’ presently in 2003 at the sample was collected from them.
The sample was selected using the methods of stratified cluster random sampling and purposeful sampling. Who were used in this study, was 332, using the SPSS 10.0 Window Version program.
From the analyses of the data, the following conclusion of the study were obtained ;
First, it was found that there was a significant difference in only the sub-factors of the game participation and the lower ages of the participation, the higher relative importance of playing games. Second, it was found that the period for the game participation directly influences on just consuming go the sport commodities and participation frequency directly influences on just personal sport consuming.
Third, it was found that the relative importance of playing games is directly influence on the media sport consuming.
Forth, it was found that immersion of the games not only directly influence on every form of sport consuming, but also exert action as an intervention which indirectly influence on the sport consuming.

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