프레즌스(presence) 결정 요인에 대한 연구: 미디어 형태와 수용자 특성을 중심으로 = A Study on Determinant Factors on Presence with Special Reference to Media Forms and Audience Characteristics

다국어 초록 (Multilingual Abstract)

This study aims to explore determinant factors influencing presence, noting the increase of presence as digital broadcasting have been diffused widely. This study testified empirically the presence effects of two factors-media forms and audience characteristics by an experimental method. It compared HDTV with analogue television. The results showed that size of screen had effects on presence commonly not only in HDTV, but in analogue television situation. In case of digital television, viewing distance was not related with presence. No significant relationship was found between the angle of viewing and presence. The theory that high definition promotes presence was confirmed again. Regarding audience characteristics, the hypothesis that audience with stronger immersion will experience higher presence was accepted, supporting existing research results in past. However, it was found that the sex variable had no effects on presence, rejecting dominant results of the past research.

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