상표법에 의한 제품 형태 보호의 문제점과 그 대응방안 - 비아그라 사건에 대한 전망을 중심으로 -

다국어 초록 (Multilingual Abstract)

It is no doubt true that consumers are capable of recognizing the distinctive character of a product’s shape, to the extent that they may even be confused as to the origin of two identically shaped products which bear different word marks. Hence, registration of three-dimensional marks such as a product shape or its packaging should not be denied on the assumption that the public needs to be educated to see them as trade marks. Where the shape possesses special characteristics and the public perceives such shape as departing from the usual and expected shape of the category of the product concerned, it can neither be held to be part of the public domain nor denied registration. These special characteristics may be achieved through an application to the respective product shape or its packaging of two-dimensional features such as verbal or figurative elements and colours necessary to trigger a special impression produced by the three dimensional architecture. However, whether a product configuration mark can ever be considered inherently distinctive or must have acquired secondary meaning is somewhat vague and unsettled, as will be discussed herein. This article will discuss the level of inherent distinctiveness and acquired distinctiveness necessary to protect product configurations as trademarks. Finally, this article will provide guidelines and suggestions to help our 3-dimensional mark protection policy for a product’s configuration under current trademark law.

목차 (Table of Contents)

• I. 서론
• II. 한국 상표법에 의한 제품 형태의 보호
• 1. 상표법 일반
• 2. 국내에서의 사례
• 3. 소결
• III. 유럽 및 독일 상표법에 의한 제품 형태의 보호
• 1. 개요
• 2. 사용상표의 보호
• 3. 제품 형태의 보호
• 4. 소결
• IV. 결론
• 참고문헌

참고문헌 (Reference)

1 김원오, "입체상표의 등록 보호요건에 관한 소고 - 상품의 형상이나 포장 형태의 입체표장을 중심으로 -" (11) : 2002

2 정태호, "세계화시대의 기업법(휭천이기수선생정년기념논문집)" 세계화시대의 기업법(휭천이기수선생정년기념논문집)" 2010

3 박영규, "상표법에 의한 미등록 주지ㆍ저명상표의 통합적 보호에 관한 고찰" 한국지식재산학회 (16) : 253-302, 2004

4 이대희, "상표법상의 기능성원리에 관한 연구" (12) : 1998

5 김원오, "상표법상 상표의 사용을 둘러싼 제문제" 특허청 2010

6 백태승, "미등록상표의 보호필요성과 보호방안" 한국발명진흥회 지적재산권연구센터 2000

7 김병일, "독일법상 저작물제호의 보호" (9) : 1997

8 유영선, "기능성원리 연구" 경인문화사 2012

9 Sack, "Vom Erfordernis der markenmäßigen Benutzung zu den Markenfunktionen bei der Haftung für Markenverletzungen" WRP 2010

10 Berlit, "Schutz und Schutzumfang von Warenformmarken am Beispiel des Schokoladen-Osterhasen" GRUR 2011

11 Fezer, "Markenschutzfähigkeit der Kommunikationszeichen(§§ 3 und 8 MarkenG) und Kommunikationsschutz der Marken (§§ 14 und 23 MarkenG)" WRP 2010

12 Fezer, "MarkenR, 4. Aufl" C.H.Beck 2010

13 Ingerl, "MarkenG, 3. Aufl" C.H.Beck 2010

14 Lange, "Marken- und Kennzeichenrecht" C.H.Beck 2006

15 Ohly, "Keyword Advertising auf dem Weg zurück von Luxemburg nach Paris, Wien, Karlsruhe und Den Haag" 2010

16 Hacker, "Funktionenlehre und Benutzungsbegriff nach "L'Oréal"" 18 (18): 2009

17 "First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks"

18 Eisenführ, "Die graphische Darstellbarkeit der Marke in der deutschen und europäischen Praxis - Eine Bestandsaufnahme" Mitt 2006

19 Hertz-Eichenrode, "Die Rechtsprechung zur rechtsverletzenden Benutzung von Marken, insbesondere von 3D-Marken" WRP 2008

20 Fezer, "Die Kollision komplexer Kennzeichen im Markenverletzungsrecht" GRUR 2013

21 Ströbele, "Die Eintragungsfähigkeit neuer Markenformen" GRUR 1999

22 "Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark"

23 Kur, "Confusion Over Use? Die Benutzung „als Marke” im Lichte der EuGH-Rechtsprechung" GRUR Int 2008