Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the authors consider the k...
Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the authors consider the knowledge sharing process as a dynamic aspect based on the term knowledge, carrying a static meaning as used in the existing research. The nature of the knowledge sharing process pertaining to new product development has been largely divided into three terms and then re-established. The authors focus on a new product development team as the subject of sharing and providing knowledge on new products, and regards the solution to problems that may arise in the development process as the stability of the team. The moderating effect was examined by the relationship between the type of knowledge sharing process and the outcome of the new product with the variable of team stability.
The results indicate that the convergence and similarity of the knowledge sharing process affect new product performance as positive variables, whereas the tacitness of the knowledge sharing process does not lead to a significant result in terms of performance of new products. This study also shows that the stability of the team has a positively direct effect on the outcome of the new product. The moderating effect of team stability between the type of knowledge sharing process and new product performance is described in the convergence and tacitness of the knowledge sharing process. Based on the results of the research, we discuss the strategic implications of the knowledge sharing process with the new product development team to enhance the new product performance of small-medium enterprises.