미디어 경제경영 연구의 동향과 방법론적 특성 = Fundamental Issues and Methodological Approaches in Media Economics and Media Management Studies

다국어 초록 (Multilingual Abstract)

This articles examined the development of media economics and media management as an independent branch of communications studies. An analysis of the media management and economics publications was conducted to assess the fundamental issues and the methodological approaches used in the media management and economics studies. It was found that most media management and economics research in Korea relied on quantitative research method and heavily focused on broadcasting and film industry. Unlike the media management and economics research done overseas, case studies have rarely been done in Korea. The data gathering methods through the qualitative research approach also lack diversity. The fundamental problems in research methods and future research areas were discussed.

국문 초록 (Abstract)

본 연구는 미디어 경제경영 연구의 학문적 독자성에 대해 규명하고, 연구 동향과 방법론적 특성들을 조망해보는 데 목표를 두고 있다. 이를 위해 국내외 학보에 발표된 미디어 경제경영 연구를 실증적으로 분석해보았다. 국내의 경우, 《미디어 경제와 문화》가 창간된 2003년부터 5년간, 《한국방송학보》와 《한국언론학보》를 대상으로 세 개의 학술지에 실린 미디어 경제경영 연구논문들을 분석하였다. 해외의 경우, Journal of Media Economics가 창간된 1988년부터 2003년까지, International Journal on Media Management는 창간된 1999년부터 2003년까지 발표된 논문들을 분석한 연구를 참고하였다. 분석결과 국내의 미디어 경제경영 연구는 양적연구에 치우쳐 있고, 2차 자료 의존도가 높았으며, 특히 자료획득이 용이한 방송산업과 영화산업에 대한 분석이 주를 이루었다. 해외와는 달리 사례연구가 극히 드물었고, 다양한 질적방법을 통한 접근도 부족한실정이었다. 분석결과에 이어 국내 미디어 경제경영 연구의 문제점을 점검하고, 나아가 향후 연구영역과 지향해야 할 방법론적 과제들을 제언하였다.

목차 (Table of Contents)

• 1. 미디어 경제경영 연구의 본질
• 2. 방법론의 본질과 자료수집
• 3. 기존연구 동향과 방법론적 특성
• 4. 방법론 측면에서의 문제와 함정
• 5. 향후 연구를 위한 제언
• 참고문헌
• Abstract

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