편의점 판매용 안전상비의약품의 정보 전달 개선을 위한 포장디자인 제안 = Package Design Proposal to Improve Medical Information Transmission on Regular Medicine Sold in Convenience Stores

다국어 초록 (Multilingual Abstract)

Over-the-counter pharmaceuticals sold in convenience stores are accurate and easy to understand on its containers, packaging, or attached materials for the prevention of drug misuse. The limited space of the packaging, however, makes the information difficult to read and consequently, consumers have had difficulty in purchasing the products. This research conducted an analysis of 8 packages of pill-type drugs and conducted a survey and interviews targeting 10 foreigners and 20 Korean consumers to analyze the user consciousness. The findings of this study showed that fever remedies are the most frequently bought drug. And consumers first looked for the information of the drugs in the following order: the effects, dosage, and warnings. While domestic consumers had little difficulty in comprehending the information, more than 40% of the foreigners who were studies failed to comprehend it, which was because the package was entirely written in Korean. This study presented some ideas for improving the design by using English and foreign expressions and pictograms, consumers can easily and quickly understand, and by placing the information on the symptoms, dosage and age information so that the type of drugs will be easily discernible.

참고문헌 (Reference)

1 박혜수, "편의점 정제타입의 해열진통제 패키지디자인 연구" 디자인연구소 14 (14): 153-165, 2015

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3 이경수, "일반 의약품 오·남용 방지를 위한 패키지 디자인 연구 - 위장약, 파스류를 중심으로 -" 사단법인 한국브랜드디자인학회 10 (10): 119-128, 2012

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5 "약학정보원"

6 "약업신문"

7 "식품의약품안전처"

8 김석훈, "복약순응도를 높이는 기능성 패키지디자인에 관한 연구 : 의약품 패키지를 중심으로" 사단법인 한국브랜드디자인학회 7 (7): 29-41, 2009

9 "보건복지부"

10 "데일리팜"

11 성장미, "PM2000 서면복약지도서 디자인 개선" 디자인연구소 14 (14): 31-40, 2015