Many researchers and companies have been studied IMC(Integrated Marketing Communication)theory as a new Paradigm in marketing field. Since many American companies could not accomplish full of use of IMC, more conservative minded Korean companies may h...
Many researchers and companies have been studied IMC(Integrated Marketing Communication)theory as a new Paradigm in marketing field. Since many American companies could not accomplish full of use of IMC, more conservative minded Korean companies may have difficulties in adopting IMC Korean market researchers are positive for using IMC, but they did not use IMC and also had no effective results from IMC in fields yet.
There is no case study on effectiveness and Problems of IMC in Korean market. On this study, I analyzed use of IMC in Korean companies and explores pros and 춘 of IMC application in Korean advertisement field and also in marketing research field to build application strategy of IMC in Korean market.