Doing business internationally : the guide to cross-cultural success

목차 (Table of Contents)

• CONTENTS
• Chapter One SUCCESS IN THE NEW GLOBAL ENVIRONMENT = 1
• Introduction = 2
• The Changing Business Environment = 2
• The U. S. PERSPECTIVE = 5
• Driving Forces in Global Business = 6
• Stages of Global Business Development = 15
• A New Global Management Paradigm = 21
• Globalization Challenges in People Management = 23
• Summary Insights = 25
• Discussion Questions = 25
• Notes = 26
• Chapter Two SUCCESS IN UNDERSTANDING CULTURE = 28
• Introduction = 29
• Cultural Competence and Competitive Advantage = 29
• Finding Our Feet : Culture Explored = 35
• A Model of Key Cultural Orientations = 44
• Cultural Orientations and Business Practices = 44
• What Else Do You Need to Know about Culture ? = 70
• Summary Insights = 74
• Discussion Questions = 75
• Notes = 76
• Chapter Three SUCCESS IN CROSSING CULTURES = 79
• Introduction = 80
• Setting out on a Cultural Journey = 80
• Africa = 88
• Asia = 96
• Europe = 104
• Latin America = 114
• Middle East = 121
• North America = 129
• Summary Insights = 136
• Discussion Questions = 137
• Exercise 1 Self Awareness = 138
• Exercise 2 Cultural Impact = 140
• Exercise 3 Conflicting Perceptions = 142
• Exercise 4 Adaptations = 144
• Notes = 146
• Chapter Four SUCCESS IN COMMUNICATING ACROSS CULTURES = 149
• Introduction = 150
• Communication Process Levels = 151
• Cross - Cultural Communication barriers = 166
• Overcoming Barriers = 175
• Summary Insights = 180
• Discussion Questions = 180
• Notes = 181
• Chapter Five SUCCESS IN NEGOTIATING ACROSS CULTURES = 183
• Introduction = 184
• Conflicting Viewpoints = 185
• Conflict as Challenge and Opportunity = 186
• Negotiating Agreements : Welcome to Negotiation Box = 193
• Handling Persuasion Tactics = 204
• Negotiation Guidelines = 207
• Negotiation and Joint Ventures = 209
• Doing the Right Thing = 210
• Summary Insights = 214
• Discussion Questions = 215
• Notes = 215
• Chapter Six SUCCESS IN GLOBAL MANAGEMENT = 217
• Introduction = 218
• Going Global - Three Key Influences = 218
• The Competitive Advantage - The Global Manager = 229
• Developing a Broader Perspective = 231
• Linking Characteristics to Competencies = 236
• Profiling the Critical Success Factors = 237
• Developing Global Managers = 240
• Management Development Initiatives - Corporate Case Studies = 244
• Summary Insights = 249
• Discussion Questions = 251
• Notes = 252
• EPILOGUE = 255
• APPENDIX = 257
• GLOSSARY = 261
• ABBREVIATIONS = 264
• INDEX = 267