호텔 연회 활성화 방안에 관한 소고 = A Study of Banquet Promote Strategy in the Hotel

다국어 초록 (Multilingual Abstract)

Hotel was limited for certain people before but these days hotel is tend to be generous. Especially the globalization of the world made more people use hotel as a place to hold many kinds of events.As many hotels have a problem to hold a event reservation even though there is a big potential in this field.This study was based on thorough research and problems from the event customer's choice. We tried to find the way to activate hotel events and in order to do so we discussed over technical books and research papers, talked with people who are in the hotel business. The subject of our study was limited only for deluxe hotels in Seoul.Customer's satisfaction depends on whether the customer comes back or not after he/she paid his/her previous event‘s payment. So customer's repeat is not only about simple service, but also about the staffs' service mind and the service skill. It means that all the staffs at the banquet served the customer very well. Hotel banquet's quality is determined by food's quality, price compare to competed company, facilities, neatness around the banquet place, parking place, and the traffic.To improve hotel banquet business has to expand the banquet facility(hardware), train new staffs(manpower), and improve the banquet management skill(software).

Key Words : Banquet, Event, Repeater, Team work, Job rotation