장기요양시설의 조직학습, 시장지향성과 조직성과의 관계 = A Study on the Relation between Organizational Learning, Market Orientation and Performance in the Elderly Facilities

다국어 초록 (Multilingual Abstract)

With the introduction of insurance of Long Term Care through the way of marketization, the environments of the elderly care service have changed so much. The environments are demanding marketizational thinking and action of the elderly care facility such as ‘Organizational Learning’ and ‘Market Orientation’ owing to the situation that the organizational survival and maintenance is depending on user`s accommodation and insurance premium. This study analysed the effect of organizational learning and market orientation on organizational subjective and objective performance using multi-regression model and hierarchial regression model. As results, organizational learning has positive influences on performance and marketization orientation has not a significant effect. And the interaction effect of the two variables also has not related to performance. On these results, this study presented the implication of organizational management and Long Term Care policy.

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