탐사저널리즘의 속성의제설정 = KBS〈추적 60분〉‘KT&G를 아십니까’ 현장실험 연구

다국어 초록 (Multilingual Abstract)

The purpose of the present study is to uncover the effects of a TV investigative report, single episode〈Do You Know the KT&G?〉of the KBS’s 60 minutes, informing potential hazard of cigarette smoking and the unethical marketing strategies of cigarette company. Based on the field experiment with the pretest-posttest control group design, the authors have found that the TV investigative report had exerted salient influences on the audiences. The study found the investigative report had succeeded in telling people how to think about the second-hand smoking as well as the first-hand smoking in a way that both are harmful for public health and had shaped the negative attitude toward the tobacco company, KT&G. Also it was found that the investigative report had drawn the audience’s opinion change toward the one supporting the strong government policy on smoking which includes emphasizing cigarette packaging warning messages. The theoretical implications of the study are discussed with regard to both the research findings showing the attribute agenda-setting role of the TV investigative report and the methodological advancement, which the study brought up, utilizing the field experimental method.

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