온라인 증권거래와 증권사회의 권유규제 = Online securities trading and regulation of broker-dealers` recommendation

다국어 초록 (Multilingual Abstract)

Technological innovation has rapidly changed the securities industry. Also over the past several years, the Korea securities industry has changed dramatically. One significant development is the advent of online brokerage accounts. Another important change is the increased use of the internet by broker-dealers to communicate with customers. Because of technological advances, markets no longer are, or need be, only physical places. Undoubtedly, online brokerage services are profitable both broker-dealers and their customers. Now broker-dealers wse technology to offer lower cost, unbundled services that empower investors by providing them with new tools to obtain important analytical information, conduct their own research, and place their own order. Futhermore, online brokerage services give ordinary retail investors access to the kind of financial research that once was available only to institutions and very wealthy individuals. But online brokerage services have several kinds of problems because of their `paperless` characteristic. So it needs to prescribe provisions which protect the online investors. The object of this article is propose to subsume the suitability rule and duty of explanation within the securities law for the purpose of protecting the online securities investors.