가치사슬에 따른 체인레스토랑의 경쟁우위 전략 = Competitive Advantage Strategy in Chain Restaurant by Value Chain

다국어 초록 (Multilingual Abstract)

The Purpose of this research is that when compete infinity when corporation compares with another thing corporations in competitorship under been spreading situation some competitive advantage have must, and study if must achieve because establishing some competition strategy to secure these thigh position Wish to grasp effect that business strategy and Marketing through cost price structure by representative domestic eating out corporations` competition environment analysis and value, service, other corporation framework activity gets to cost price position hereupon. Foodservice corporations had used other competition strategies according to business condition, types of business. Chain restaurants must study differentiation strategy based on cost price high position to live special quality by business condition, types of business. And must heighten share and converge in strategy about economic of scale practical use accordingly.