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1 "Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior" 24 (24): 115-139, 2000
2 "Volitional Aspect of Achievement Motivation and Learned Helplessness Toward a Comprehensive Theory of Action Control Progress in experimental personality research" Academic Press 99-171, 1985
3 "User Acceptance of Computer Technology A Comparison of Two Theoretical Models" 982-1003,
4 "Understanding Information Technology Usage: A Test of Competing Models" 6 : 144-176, 1995b
5 "The Use of a Decomposed Theory of Planned Behavior to Study Internet Banking in Taiwan" 14 (14): 213-223, 2004
6 "The Theory of Reasoned Action A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research Journal of Consumer Research" 325-343, 1988
7 "The Theory of Planned Behavior and Exercise: An Investigation into the Role of Prior Behavior, Behavioral Intentions and Attitude Variability" 25 : 403-415, 1995
8 "The Theory of Planned Behavior" 179-211, 1991
9 "The Interdependency of Attitudinal and Social Influence Variables Journal of Consumer Research" 263-278, 1982
10 "The Adoption of Virtual Banking: An Empirical Study" 19 (19): 63-74, 1999
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22 "Effect of Trust on Customer Acceptance of Internet Banking" 1 (1): 247-263, 2002
23 "Determinants of Internet Banking Usage Behavior: Applying Theory of Planned Behavior" 30 (30): 1225-1249, 2001
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