오락과 교육의 경계: 교육적 오락물 (Entertainment-Education)이 친사회적 태도 변화에 미치는 효과 = Between Entertainment and Education: Entertainment-Education and Its Effects on Attitude Change

다국어 초록 (Multilingual Abstract)

Recently, entertainment-education interventions are considered as a new approach or strategy to individual and social change. To introduce entertainment-education interventions and research, this paper at first provided the definition of entertainment-education and the reason why entertainment- education is thought to be so important today. Then, this paper examined the effects of two different entertainment-educations (a TV program titled ‘Nggimpyo' and a movie titled ‘Malaton') on attitude change. A Web survey showed a difference in attitude toward cornea donation between a group who watched the TV program and a group who did not. An experiment also found a difference in attitude toward autistics between the experimental and control groups. Finally, the paper suggests the prospective of future entertainment-education production and research in Korea.

국문 초록 (Abstract)

최근 들어 해외에선 교육적 오락물(entertainment-education)이 개인과 사회의 변화를 위한 새로운 접근방법이자 매우 효과적인 수단으로 많은 관심을 모으고 있다. 이미 외국에선 교육적 오락물의 효과 여부를 검증하는 1단계 연구는 마무리된 상태이고, 교육적 오락물이 ‘왜’ 그리고 ‘어떻게’ 효과를 발휘하는가에 대한 2단계 연구가 활발하게 진행 중이다. 그러나 우리나라에서는 교육적 오락물이라는 개념에 대해 아직은 생소한 단계이고, 그러다보니 교육적 오락물의 효과에 대한 연구는 미미한 상태다. 따라서 본 논문은 먼저 교육적 오락물의 개념과 교육적 오락물 연구를 간략히 소개하고, 1단계 연구로서 교육적 오락물이라고 할 수 있는 TV 프로그램 ‘느낌표’의 ‘눈을 떠요’ 코너와 영화 ‘말아톤’의 태도 변화 효과를 측정하고자 했다. 웹 설문조사(‘눈을 떠요’의 경우)와 실험조사(‘말아톤’의 경우)를 실시한 결과, 두 교육적 오락물은 각각 시청자들의 ‘각막 기증’에 대한 태도와 ‘자폐아’에 대한 태도에 긍정적인 영향을 미치는 것으로 확인됐다. 끝으로, 이러한 우리나라에서의 교육적 오락물의 전망과 과제에 대해 논의한다.

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