전자상거래 상의 가격 변화에 관한 연구

목차 (Table of Contents)

• abstract
• Ⅰ. Introduction
• Ⅱ. Research Framework
• 2.1 Consumer Level: Information Asymmetry,Price Points and Price Rigidity
• 2.2 Firm Level: Competition and EconomicForces in Internet Retailing
• Ⅲ. Research Methods
• 3.1 Data Collection
• 3.2 Data Analysis
• 3.3 Defining the Variables for theEmpirical Model
• 3.4 Binary Logit Model
• Ⅳ. Estimation and Results
• 4.1 Empirical Results for All Categoriesof Data
• 4.2 Additional Results across Product
• Ⅴ. Conclusion
• 저자소개

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