Theorizing digital rhetoric

목차 (Table of Contents)

• CONTENTS
• Contributors = viii
• Preface = xiii
• Acknowledgments = xv
• 1 Introduction : Theorizing Digital Rhetoric / Aaron Hess = 1
• PART Ⅰ Philosophical and Rhetorical Conceptualizations of Digital Technology = 17
• 2 Critique of Digital Reason / David J. Gunkel = 19
• 3 The Terms of Technoliberalism / Damien Smith Pfister = 32
• 4 Rhetorical Affects in Digital Media / Jay Brower = 43
• 5 Digital Rhetoric and the Internet of Things / James P. Zappen = 55
• 6 Towards a Minor Assemblage : An Introduction to the Clickable World / J. Macgregor Wise = 68
• PART Ⅱ Digital Intrusions in Rhetorical Theory = 83
• 7 From Coercion to Community Building : Technological Affordances as Rhetorical Forms / Amber Davisson ; Angela C. Leone = 85
• 8 Fluidity in a Digital World : Choice, Communities, and Public Values / Ashley Hinck = 98
• 9 The Rhetorical Agency of Algorithms / Jessica Reyman = 112
• 10 The New Data : Argumentation amid, on, with, and in Data / Candice Lanius ; Gaines S. Hubbell = 126
• 11 Where is the Body in Digital Rhetoric? / Brett Lunceford = 140
• 12 Reviving Identity Politics : Strategic Essentialism, Identity Politics, and the Potential for Cross-Racial Vernacular Discourse in the Digital Age / Vincent N. Pham = 153
• PART Ⅲ Being Rhetorical Critics in Our Digital Lives = 167
• 13 Toward a Digital Methodology for Ideographic Criticism : A Case Study of "Equality" / Michelle G. Gibbons ; David W. Seitz = 169
• 14 Hashtags and Attention through the Tetrad : The Rhetorical Circulation of #ALSIceBucketChallenge / Jennifer Reinwald = 184
• 15 Ethics, Agency, and Power : Toward an Algorithmic Rhetoric / Jeremy David Johnson = 196
• 16 Pinning, Gazing, and Swiping Together : Identification in Visually Driven Social Media / Hillary A. Jones = 209
• 17 I Am What I Play and I Play What I Am : Constitutive Rhetoric and the Casual Games Market / Shira Chess = 224
• Afterword : Digital Rhetoric at a Later Time / Brian L. Ott = 234
• Index = 240