1 "Segmentation of wine market by consumers?product involvement" 21 (21): 614-622, 2006
2 "Segmentation of the australian wine market using a wine related lifestyle approach" 13 (13): 217-242, 2002
3 "Report on the benchmark of Korean wine market for the tracking of advertising effect of Majuwang wine" Joongang Research 1997
4 "House wine management of Food & Beverage outlets at super deluxe hotels in Seoul" 30 (30): 153-171, 2006
5 "Focus on your customer through segmentation" 5 (5): 93-96, 2000
6 "Determinants of influencing the amount of wine import" 19-, 2004
7 "Consumers?perception of risks in purchasing wines" 9 (9): 89-103, 2006
8 "Consumer behavior and marketing strategies, successful wine marketing" Aspen Publisher, Inc. 3-8, 2001
9 "Consideration of professionalism of sommelier as a profession in hotel and food service industry" 21 (21): 124-130, 2006
10 "An introduction to the wine economy and state of marketing European Journal of Wine Marketing" 1991
1 "Segmentation of wine market by consumers?product involvement" 21 (21): 614-622, 2006
2 "Segmentation of the australian wine market using a wine related lifestyle approach" 13 (13): 217-242, 2002
3 "Report on the benchmark of Korean wine market for the tracking of advertising effect of Majuwang wine" Joongang Research 1997
4 "House wine management of Food & Beverage outlets at super deluxe hotels in Seoul" 30 (30): 153-171, 2006
5 "Focus on your customer through segmentation" 5 (5): 93-96, 2000
6 "Determinants of influencing the amount of wine import" 19-, 2004
7 "Consumers?perception of risks in purchasing wines" 9 (9): 89-103, 2006
8 "Consumer behavior and marketing strategies, successful wine marketing" Aspen Publisher, Inc. 3-8, 2001
9 "Consideration of professionalism of sommelier as a profession in hotel and food service industry" 21 (21): 124-130, 2006
10 "An introduction to the wine economy and state of marketing European Journal of Wine Marketing" 1991
11 "An exploratory study on the wine market analysis and activation - five star hotels?F&B sectors in Seoul" 9 : 35-53, 2002
12 "A study on wine preference by wine consumer classification" 11 (11): 1-16, 2005
13 "A study on the production and sales boost of Korean wines" 1 : 167-181, 2005
14 "A study on the famous wine of the world and wine marketing" 12 : 237-258, 2002
15 "A study on the demand forecast of the Korean wine market" 4 (4): 105-123, 2001
16 "A study on the application of risk reduction strategy for improving wine market of Korea" 4 (4): 541-553, 2002
17 "A study of the wine marketing in the hotel restaurant" 2-, 2004