The search for corporate strategic credibility : concepts and cases in global strategy communications

목차 (Table of Contents)

• CONTENTS
• Exhibits = ix
• Foreword / by Geraldine Foster = xiii
• Preface = xv
• Introduction = xix
• Ⅰ. Conceptual and Empirical Foundations of This Book
• 1. Corporate Strategy Communications = 3
• 2. Strategic Credibility = 15
• Ⅱ. Cases in Corporate Strategy Communications
• 3. Corporate Strategy Communications Can Enhance Shareholder Value : The Case of Air Products and Chemicals, Inc. / Brendam D. Bannister ; Milton L. Glass ; Richard B. Higgins ; Kevin J. Ramundo = 37
• 4. The Gillette Company : Stockholder Communications - The Ultimate Weapon in a Proxy Fight / Milton L. Glass = 53
• 5. Smithkline Beecham : The Role of Corporate Communications in a Transatlantic Merger / Richard B. Higgins = 71
• 6. GPA : The Global Flotation That Failed / Brenda Cullen = 95
• 7. The Strategic Role of Corporate Financial Communications／Investor Relations at BASF / Klaus D. Jessen = 109
• Ⅲ. Global Strategy Communications
• 8. Global Strategy Communications : An International Perspective = 131
• 9. Conclusions : Key Success Factors in the Search for Stategic Credibility = 147
• Selected Bibliography = 159
• Index = 163
• About the Author and Contributors = 169