레스토랑 서비스품질의 측정에 관한 연구 = A study on Measurement of Service Quality in Restaurants

다국어 초록 (Multilingual Abstract)

This research is to estimate measuring service quality in restaurants using RESQUAL as the restaurant service quality measurement tools. Derived using measuring method of the service quality, this study is to identify the relationships among service quality, overall service quality, customer satisfaction, and purchase intention, focused on order relationships between service quality and customer satisfaction. For purpose of this study, this study carried out literary research and empirical analysis. The results of this study are that measuring method of restaurant service quality is to identify as to the superiority of the performance-only measurement of restaurant service quality. Also in the causal relationships between service quality and customer satisfaction, this study indicate that service quality is properly modeled as an antecedent of customer satisfaction. Implications and limitations are discussed as well.

참고문헌 (Reference)

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