트랜스미디어 콘텐츠 사례 연구-국내 체험형 기업전시관을 중심으로- = A Case Study of Transmedia Contents-Focused on Hands-on Corporate Exhibitions-

다국어 초록 (Multilingual Abstract)

Discrete media came to be provided integrated platform which is expended beyond a certain area. Therefore, content that is one media out of area is able to be transcendental movement, caused a media convergence phenomenon which is intersected and incorporated each other. Like this, consumers are possessed to several versions than before by changing of cultural acceptance method. Besides, a several convergence phenomenon of digital media that consumers can product contents independently. Perspective concerning transmedia is staying on 2 dimension, nevertheless transmedia is 4 dimension interpret method which is utilized by interaction, convergence, combination of interaction of consumers, media platform and contents. This study attempted to analysis based on transmedia as framework which is appeared before the footlights as interesting a tool of analysis in the new convergence environment. Especially, this study will research the cases of hands-on corporate exhibitions in Korea based on transmedia by focusing on structural elements and a value of experiences. Finally, we believe that the accomplishments of this study include offering a logical foundation of study about transmedia in the