Since Hallyu(Korean Wave) was begun in China in 1997, it has been rapidly expanded throughout the world. Now, Hallyu has a huge economic and socio-cultural effect in Korea and lots of studies have been done on Hallyu tourism. At this point, it is nece...
Since Hallyu(Korean Wave) was begun in China in 1997, it has been rapidly expanded throughout the world. Now, Hallyu has a huge economic and socio-cultural effect in Korea and lots of studies have been done on Hallyu tourism. At this point, it is necessary to review all studies conducted from 2003 to 2012 on Hallyu tourismpublished on research journals. The total of 61 articles were reviewed based on characteristics of study, subject and object of study, study methods, and construction of study. From the results of the study, it reveals that the first research on Hallyu tourism was published in 2003 and the number of the research on this topic has increased by 2007. And more studies were conducted from 2010 with the trend of new-Hallyu. The subject of research on Hallyu was mainly focused on tourists behavior who visit Korea because of the Hallyu and the policy direction and marketing strategies for Hallyu suppliers. The research on Hallyu was conducted mainly on China, Japan, and southeast asia including Hongkong, Taiwan, Vietnam, and Thailand. Those studies are composed of cause of rising, current situation, the effect of Hallyu, and suggestion for development of Hallyu. Based on the results of study, it is recommended that the research on Hallyu needs to apply for many countries outside the Asia and study subject needs to be more diverse and specific. And also the broader and long-term view on this subject is necessary.