대학생의 외모 및 화장품 구매에 관한 연구 = A Study on the Appearance & Cosmetic Purchasing of University Students

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine and make a contribution to effective market segmentation and to working out marketing strategies for the cosmetics business by investigating University Students` interest in their appearance and their behaviors of cosmetics purchase based on the extent of their interest in appearance. The data was collected and analyzed from 175 university Students from freshman to juniors in Seoul and Daejeon. The data analysis the factors significantly related to the beauty interest were gender. The data was analyzed by using SPSS for Windows. Through this study, the following conclusions could be made: university students have continuous interest in their appearance and they tend to make their looks beautiful. First, a significant difference was found in their appearance care attitudes according to gender, major. Second, a significant difference was found in the tendency of cosmetics purchase according to grade, gender, place.