대형할인점이 지역경제에 미치는 영향과 대응방안 : 평택시를 중심으로 = A Study on the Effect of Large-scale Discount Stores upon Local Economy and Its Countermeasures

다국어 초록 (Multilingual Abstract)

Large scaled discount stores using pattern ratio in Korea consuming market is rapidly growing these days, and the large discount stores are expanding all over the country. And large discount stores in Korea are considered to show a positive criticism on the one hand that they win a fierce competition with other large scaled distribution channels in advanced countries and on the other a negative criticism that they are responsible for polarity in the distribution industry. Therefore the complication of the large discount store, the conventional market and local small and medium merchants arose. With this in view, I would derive an alleviating measure by putting emphasis on thing proofed through researching a consumer propensity and consciousness of the conventional market and local small and medium merchants.
The subject of study is generally the discount store which size is over 3,000㎡ and is the large discount store and local small and medium merchants in Pyeongtaek for actual analysis and is the whole country to derive a tendency such as complication type. A term of analysis is after the latter half of the 1990s and a field survey and a questionnaire is done at the present time, June 2009. I would grasp the influence, problems and use condition of the large discount store entry. And through it I would derive a plan to revitalize the conventional market and a tendency of how a consumer uses selling facilities.
I executed the frequency analysis of each questionnaire and the Pcarson Spearman relation analysis and the cross analysis of the questions which are related and similar and the chi squared test for statistical similarity.
We should conclude measure alleviating complication of the conventional market and local small and medium merchants considering the growth of distribution industry in the future entirely. If the large discount store and conventional market continue to give damage each other, it will only mean bigger loss. Therefore, local residents should discover the strong and weak points of conventional market and the large discount store, municipal should perform administrative service in a comprehensive manner rathe that NMBY administration.
In addition, the large discount store should plan joint marketing, joint distribution, educational support and so on with the conventional market. The conventional market also needs to try to strengthen their competitive power, adjust service for customers which the large discount store can't carry out or customer manager in department stores through the customer database can contribute to revitalization of the conventional market connected to a steady customer and relationship raise which is on of the reason why customers use the conventional market.

목차 (Table of Contents)

• 논문목차 ⅰ
• 표목차 ⅳ
• 그림목차 ⅵ
• 제1장 서 론 1
• 제1절 연구의 배경 및 목적 1
• 1. 연구의 배경 1
• 2. 연구의 목적 2
• 제2절 연구의 범위 및 방법 3
• 1. 연구의 범위 3
• 2. 연구의 방법 4
• 제2장 대형할인점 도입 및 유통환경 변화 6
• 제1절 대형할인점의 개념 6
• 1. 일반적 정의 6
• 2. 법적 정의 7
• 제2절 대형할인점의 경영특성 및 유형 8
• 1. 대형할인점의 경영특성 8
• 2. 대형할인점의 유형 분류 10
• 제3절 국내 대형할인점 현황 및 전망 11
• 1. 국내 대형할인점 현황 11
• 2. 국내 대형할인점 전망 16
• 3. 시사점 17
• 제4절 평택시 도시 및 유통산업현황 19
• 1. 평택시 도시 현황 19
• 2. 평택시 유통산업 현황 19
• 3. 평택시 재래시장 및 대형할인점 현황 21
• 제3장 대형할인점이 지역경제에 미치는 영향 고찰 24
• 제1절 대형할인점 입점에 따른 지역경제 파급 효과 24
• 1. 지역경제 24
• 2. 중소유통기능 26
• 제2절 대형할인점 확산에 따른 문제 인식 27
• 1. 대형할인점 확산에 따른 지자체와 대형할인점 간의 갈등 27
• 2. 대형할인점이 중․소상인에게 미치는 영향 31
• 제3절 요약 및 시사점 41
• 제4장 대형할인점이 지역경제에 미치는 영향 분석 42
• 제1절 설문조사 결과 분석 42
• 1. 설문조사 개요 42
• 2. 소비자 설문조사 결과분석 43
• 3. 판매자 설문조사 결과분석 63
• 제2절 요약 및 시사점 72
• 제5장 정책적 제언 및 결론 74
• 제1절 정책적 제언 74
• 1. 외국의 할인점 입지제도 고찰 74
• 2. 지역경제를 고려한 할인점 입지 정책의 방향 75
• 제2절 결론 77
• ◈ 참고문헌 80
• ◈ 부록 82