신선육및 육가공제품에 대한 소비자의 인식도 및 소비실태조사 제 2 보 . 육가공제품의 소비실태 및 구매성향 = Survey on the Consumer 's Attitude and Consumption Pattern of Fresh and Processed Meat 2 . Consumption pattern and purchasing tendency of processed meat

다국어 초록 (Multilingual Abstract)

A total of 1006 households residing in Seoul, Taegu and Cheonan were surveyed to investigate the consumption pattern and purchasing tendency of processed meat products under the current marketing system. The results are as follows: 1. The average frequency of purchasing meat products was 3-4 times a month and the frequency was closely related to the monthly income of the consumers. A mere 6 percent of respondents with relatively high income purchased more than 10 times per month; whereas, sixty percent of respondents less than 3 times, indicating the consumption of processed meats is at very low level. 2. Sausage(fish-red meat mixture) was purchased most frequently(75%) by all consumption of ham was relatively high (∼20%) at the monthly income level of more than 400,000 won. 3. Meat products were chiefly consumed by children(71%) and teenagers(19%), and were used as side dish in lunch box(41%) or main meal(30%). 4. The average consumers purchased meat products primarily from supermarkets (53.1%), grocery stores(22.5%) and meat shops(16.5%). 5. The procurement of processed meat was determined either by the sole decision of housewife(56%) or by the recommendation of family members(27%). Good nutrition(40.7%) and convenience(29.1%) were the predominant reasons of baying processed meats. The low income people set the highest priority in good nutrition, whereas the high income people in convenience. 6. Forty one percent of respondents have the experience of having purchased foreign products, 15% of them having asserted the superiority of domestic products, while 43% expressed the reverse opinion.