城市民宿感知价值维度及价值提升策略研究 = Study on the Dimensions of Perceived Value and Value Enhancement Strategies for Urban Homestays

다국어 초록 (Multilingual Abstract)

现代化城市不断发展，互联网普及和应用，为城市民宿迅速发展提供了良好环境支持，大量资本涌入民宿行业后，造成民宿产品内涵、特色缺失，商业化韵味过于浓厚，这显然与城市民宿发展本质相违背，会直接影响民宿价值，以及民宿产品的进一步创新。本文基于感知价值理论下，通过人口统计学分析与信效度检验，结合相关数据明确研究结果，在此基础上提出了城市民宿价值提升策略，以期更好推动城市民宿发展，更好推动旅游业发展，同时也传递地方民俗文化。

다국어 초록 (Multilingual Abstract)

As modern cities continue to develop and the internet becomes increasingly widespread and utilized, urban homestays have flourished in a supportive environment. However, the influx of substantial capital into the homestay industry has led to a dilution of the intrinsic content and unique characteristics of homestay products, with an overemphasis on commercial allure. This trend contradicts the fundamental nature of urban homestay development and directly impacts the value of homestays and the innovation in homestay products. Drawing from the theory of perceived value, this paper conducts demographic analysis and validity and reliability tests, combined with relevant data to clarify the research results. Based on these findings, the paper proposes strategies for enhancing the value of urban homestays. These strategies aim to better promote the development of urban homestays and tourism, and to preserve and transmit local folk culture.

목차 (Table of Contents)

• Ⅰ.引言
• Ⅱ.感知价值理论
• Ⅲ.人口统计学分析与信效度检验
• Ⅳ.研究结果
• Ⅴ.城市民宿价值提升策略
• Ⅵ.结语