국립중앙도서관 "우편 복사 서비스"로 연결 됩니다.
DBpiaThe hotel membership program is significant role to enhance the hotel sales. This article presents the results of the case study on the impact of hotel membership program to sales performance. Hotel membership programs are classified as members club, ...
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RISS 인기검색어
https://www.riss.kr/link?id=A100117952
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2003
-
작성언어
Korean
- 주제어
-
KDC
323
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
35-47(13쪽)
- 제공처
-
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부가정보
다국어 초록 (Multilingual Abstract)
The hotel membership program is significant role to enhance the hotel sales. This article presents the results of the case study on the impact of hotel membership program to sales performance. Hotel membership programs are classified as members club, fitness club members, VIP members. The result indicated that the selling contribution of the hotel membership program was continually growing up during the research period. The members` selling contribution of the restaurant division was more significant than the leisure division and room division. And the selling contribution of the members club was greater than the fitness club members and VIP members.
The hotel membership program is significant role to enhance the hotel sales. This article presents the results of the case study on the impact of hotel membership program to sales performance. Hotel membership programs are classified as members club, fitness club members, VIP members. The result indicated that the selling contribution of the hotel membership program was continually growing up during the research period. The members` selling contribution of the restaurant division was more significant than the leisure division and room division. And the selling contribution of the members club was greater than the fitness club members and VIP members.
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