사이버디스티(주) = 반도체전문 e-Marketplace

국문 초록 (Abstract)

사이버디스티(주)는 1999년 7월 홍미희 사장이 반도체 영업관리 경험과 지식을 바탕으로 창업한 여성IT벤처기업으로서 반도체의 유통에 특화된 전자장터업체이다. 전자장터를 개설하고 수요업체와 공급업체를 연결하여 반도체의 유통비용과 시간을 절약함으로써 수익을 창출하고 있다. 이를 바탕으로 홍사장은 반도체 중소유통업체들을 대상으로 전사적 자원관리 시스템 구축사업과 웹진사업 등으로 사업을 다각화하는 한편 해외 유명업체와의 제휴 및 해외진출을 도모하고 있다. 본 사례에서는 IT분야에서 여성이 벤처기업을 창업할 때 겪는 어려움을 어떻게 극복하면서 성장기반을 구축하였는지를 살펴보고자 한다. 즉, 1)어떻게 창업에 필요한 자본과 경영자원을 확보하였는가? 2)어떻게 기업을 알리고 고객을 확보할 수 있었는가? 3)어떻게 새로운 사업분야를 선택하고 경쟁우위를 제고시켜 나가고 있는가? 등을 살펴보고자 한다.

다국어 초록 (Multilingual Abstract)

President Cathy Hong has founded CyberDisty Co., Ltd. on July 1999 with her experiences and knowledge which she has obtained during working about 15 years in Korean semiconductor distribution industry. The initial paid capital was 50 million Won. She has built the stock DB of semiconductor distribution channel and has begun the business of e-marketplace in Korean semiconductor distribution industry. Although those management resources and capital are in deficient very much, she has succeeded in establishing a profitable business model in a gradual manner with assistance of those supporting policy of government and active outsourcing strategy. On the base of e-marketplace business establishment, president Hong has diversified her business to ERP(Enterprise Resource Planning) and webzine(online magazine) businesses specified for small and medium semiconductor distributors. In addition to these diversification, she attempts to establish overseas office in Asia. In this case we think and analyse those difficulties that a woman has experienced in founding a venture business, and find overcoming methods of those difficulties as follows; 1) How has she obtained the necessary capital and management resources? 2) How has she advertised the newly established company and obtained the customers? 3) How has she got the competitive advantages?