Predictors of Online Information Search : User Factors and Media Factors

국문 초록 (Abstract)

온라인 정보 검색은 이용자 개인적 요인과 미디어 요인에 의해 영향을 받는다. 이용자 요 인은 인구통계학적 속성과 심리성격 요인을 포함하며, 미디어 요인은 전통적 미디어에 대한 노출 (TV, 오디오, 인쇄매체)과 멀티태스킹 (TV-인터넷, 오디오-인터넷, 인쇄매체-인터 넷)을 포함한다. 이용자 요인 중에는 교육수준과 인지욕구가 뉴스 관련 정보검색을 증가시켰 다. 미디어 요인 중에는 인쇄매체와 인쇄매체-인터넷 멀티태스킹이 뉴스 관련 정보검색을 증 가시키고, 오디오-인터넷 멀티태스킹은 제품 관련 정보검색을 증가시켰다.

다국어 초록 (Multilingual Abstract)

Information search on the Internet may vary by user factors as well as media factors. User factors include demographic and personality characteristics, while media factors include exposure to other traditional media (e.g., television, audio media, and print media) and multitasking (television-Internet, audio media-Internet, and print media-Internet). Among user factors, education and need for cognition were positive predictorsof news-related search. With regard to media factors, print media use was a positive predictor of news-related search and product-related search, print media-Internet multitasking was a positive predictor of news-related search, and audio media-Internet multitasking was a positive predictor of product-related search.

목차 (Table of Contents)

• ABSTRACT
• 1. Introduction
• 2. Literature Review
• 1) Online information search
• 2) Predictors of online information search: User factors and media factors
• 3. Methods
• 1) Participants
• 2) Measures
• 4. Results
• 1) Online search behaviors
• 2) User factors
• 3) Media factors
• 5. Discussion
• References
• 국문초록

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