국제비즈니스에서 비교문화 연구의 재검토

다국어 초록 (Multilingual Abstract)

Growth of researches addressing cross-culture in international
business is exponential. This article reviews the extant researches
around the national culture and describes the various
conceptualization of culture through discussion of some of popular
models of national culture.
This article presented some of the most important issues in
international business surrounding globalization, especially
convergence and divergence of cultures and cultural changes. Global
rapid changes in international business environment request the
reconsideration of the assumption of cultural stability and the simple
view of culture, which tends to examine the static influence of a few
cultural factors in isolation form other cultural factors and
contextual elements.
This paper identifies a valid cultural grouping and proposes the
following typology of the possible methodologies in international
business; Ethnological description, Use of proxies, Direct values
inference, and Indirect values inference. Rather than selecting a
single methodology, it appears to be more appropriate to use
multi-method in the cross- cultural international business research.
It has been shown that cultural change is intertwined with socioeconomic-
institutional variables, and that these variables may also
add to determine culture contemporarily. This paper also explained
the dynamics of culture as multi-level, multi- layer constructs.
According to this model, we may understand how the dynamic
nature of culture conveys the top-down-bottom-up processes where
one cultural level affects changes in other level of culture.

목차 (Table of Contents)

• Ⅰ. 서론 2
• Ⅱ. 국제비즈니스와 비교문화 4
• 1. 국제비즈니스에서의 비교문화의 중요성 4
• 2. 비교문화의 정의 및 차원 7
• Ⅲ. 국제비즈니스에서 비교문화연구의 발전방향 11
• 1. 비교문화연구 접근법의 재고찰 - 복수 방법(multi-method) 11
• 2. 문화적 동태성(dynamics of culture) 17
• Ⅳ. 논의 및 결론 26

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