부산지역 특급호텔의 와인 촉진 방안에 관한 연구 = A Study on Wine Promotion at Five Star Hotels in Busan

다국어 초록 (Multilingual Abstract)

This paper is focused on studying wine promotion at five star hotels in Busan area. Comparing to seoul, how is wine consumption different? Is wine sales difference among hotel outlet existed? What is the major factor affected on wine sales? Wine consumption volume in Seoul is higher than the volume in Busan which is still in beginning stage. Wine sales difference among hotel outlet is existed. Sales volume of western restaurant and buffet restaurant is higher than other restaurant such as Korean, Japanese, Chinese Restaurant.Sommelier employment and periodical wine education to restaurant employee are one of major factors to increase wine sales. Finally, wine promotions such as wine sample party, discount event and development of new menu matched with wineplay a role to increase sale.

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