창조영역과 콘텐츠산업의 시너지 효과분석: 세부산업별·지역별 비교를 중심으로

국문 초록 (Abstract)

문화산업의 기반이 되는 창조영역의 역할을 이해하는 것은 문화산업의 지속가능한 발전과 나아가 이를 통한 경제 활성화 정책에서 필수적이다. 그럼에도 이에 대한 실증적 연구는 미미하며, 문화산업의 세부적인 장르에 제약되었다는 한계를 가진다. 본 연구에서는 문화산업의 발전과정에서 시너제틱스 이론과 CCD (coupling coordination degree)모형을 기반한 창조영역과 콘텐츠산업의 시너지를 확인함으로써 창조영역의 역할을 제시하고자 한다. 본 연구에서는 통계청 ｢서비스업 조사｣ 2007년에서 2019년도 자료를 활용하였으며 문화산업의 지역별 자료를 구축하였다. Throsby의 동심원모형에 기반하여, 예술인력과 문화시설을 ‘창조영역’으로, 영화·인쇄·방송·음반·게임산업을 "콘텐츠산업"으로 구분하였다. 이에 대한 분석 결과는 다음과 같다. 첫째, 창조영역과 콘텐츠산업의 시너지 효과는 낮은 수준으로 나타났으나 점차 상승하는 추세를 보였다. 이는 시너지를 통한 문화산업의 발전이 발생하고 있으나 아직 미약한 단계임을 의미한다. 둘째, 창조영역과 콘텐츠산업의 시너지 효과는 서울·경기에만 높게 나타났다. 이는 문화산업이 대도시 중심의 발전이 이루어지는 현상을 반영하며, 지역 간 격차를 줄이기 위한 노력의 필요성이 제기된다. 셋째, 콘텐츠산업의 세부영역별 시너지 효과는 다르게 나타났다. 영화·게임산업과 창조영역의 시너지는 관찰된 기간에 급격한 시너지의 상승이 나타났으며, 출판산업과 창조영역의 시너지 효과는 다소 완만한 성장이 관찰되었다. 마지막으로, 지역·영역별 시너지 효과는 다르게 관찰되었다. 이는 지역별 문화산업이 다른 방식의 시너지가 발생하고 있음을 의미한다. 결과적으로 우리의 연구는 창조영역과 콘텐츠산업의 시너지를 통해 문화산업이 발전하고 있음을 확인한다. 그러나 지적된 문제들을 해결하기 위하여 지역 간 문화적 교류의 활성화, 지역 기반의 문화산업 특성화, 문화산업 간의 연계강화 등의 노력은 지속되어야 하겠다.

다국어 초록 (Multilingual Abstract)

Recognizing the role of creative sectors in the cultural industry is essential for the sustainable development of the cultural industry and the effective policy decision of economic revitalization. However, empirical research supporting this proposition is scarce and is limited to a specific genre. Based on the synergetics theory and CCD (coupling coordination degree) model, this study verifies synergy effects between the creative sectors and the content industry. For the analysis, we establish a data set for local cultural industries, using the “Service Industry Survey” data from 2007 to 2019. Under the Throsby’s concentric circle model, while pure artists and cultural institutions are classified into ‘creative areas’, the film industry, printing industry, broadcasting industry, sound industry, and game industry are classified into "content industry". Our results are summarized as follows. First, the synergy effect between the creative sectors and the content industry is low levels, but it shows a gradually increasing trend. This means that the cultural development through synergies is still in a weak stage but is increasing. Second, the synergy effect with the creative sectors is high only in Seoul and Gyeonggi. This reflects the phenomenon that the cultural industry is developing in centered on principal cities, and the government need for efforts to narrow the gap between regions is raising. Third, the synergy effect with the creative sectors seems different from each detailed parts in the content industry. The synergy effect between the film & game industries and the creative sectors shows a sharp increase during the observed period, and the synergy effect between the publishing industry and the creative sectors is observed to grow somewhat slowly. Finally, the regional synergy effects are observed differently by regional areas. Our results suggest that, since the cultural industry is developing through synergies between sub-industries, our efforts are still needed such as promoting cultural exchanges between the capital cities and regions, creating cultural marketing strategies reflecting the intrinsic characteristics of each region, and strengthening links among sub-sectors of the cultural industry.

목차 (Table of Contents)

• I. 서론
• II. 이론적 배경 및 선행연구
• III. 연구방법
• IV. 실증분석
• V. 결론
• 참고문헌

참고문헌 (Reference)

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