온라인 리뷰 분석을 활용한 카지노 호텔 이용 경험에 관한 연구 = A Study on the Experience of Casino Hotel Using Online Review Analysis

다국어 초록 (Multilingual Abstract)

The purpose of this study is to use online review data to understand the customer experience of casino hotel in Monte Carlo. This study conducted a semantic network analysis by collecting online review of casino hotel in Monte Carlo from Google (google.com/travel/hotels) which contains various information about travelling and customer experience. It has been used Ucinet6.0 as the analysis program to visualize the review data. According to the analysis, the top frequent words related to casino hotel in Monte Carlo appeared in 4 groups, which are “Entertainment”, “F&B”, “Service” and “Physical environment”. These result may provide practical implications for development of marketing strategy in casino hotel industry. And also it will be valuable data to know better about customer’s intention to visit.

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