디자인의 여성적 특성 강화현상 분석을 위한 감성어휘 연구 = The study of affective adjectives - Focused on the feminizing trend on design

다국어 초록 (Multilingual Abstract)

This study examines present situation that the importance of feminine value is rising in society, which was caused by social change as time goes by, theoretically. Also it aims to establish database for a base study to support the feminizing trend on design logically, which could be inferred from those socio-cultural change, by analyzing emotional words.
In the bibliographic study, under the circumstance, which systematic study did not exist before in spite of the rise of feminine value, the assumption that design trend is becoming feminine was proved by analysis of trend on social expansion of women’s culture and the change of women’s status in the economy.
In the positive study, after a sample survey of affective adjectives, emotional words that represent feminity and masculinity were analyzed by 3step survey of college students.
The results of this study, which show feminity and masculinity design words, could be used as basic materials for the development of feminine or masculine design.

다국어 초록 (Multilingual Abstract)

This study examines present situation that the importance of feminine value is rising in society, which was caused by social change as time goes by, theoretically. Also it aims to establish database for a base study to support the feminizing trend on design logically, which could be inferred from those socio-cultural change, by analyzing emotional words.
In the bibliographic study, under the circumstance, which systematic study did not exist before in spite of the rise of feminine value, the assumption that design trend is becoming feminine was proved by analysis of trend on social expansion of women’s culture and the change of women’s status in the economy.
In the positive study, after a sample survey of affective adjectives, emotional words that represent feminity and masculinity were analyzed by 3step survey of college students.
The results of this study, which show feminity and masculinity design words, could be used as basic materials for the development of feminine or masculine design.

참고문헌 (Reference)

1 페이스 팝콘, "클릭! 이브속으로" 21세기북스 2001

2 서홍석, "여성적 감성을 반영한 제품디자인에 관한 연구" 한국감성과학회 8 (8): 231-240, 2005

3 FORESEEN 연구소, "여성적 가치의 선택" 동문선 2000

4 이연수, "소비불황의 돌파구, 여성마케팅" LG경제연구원 (738) : 2004

5 심상민, "문화마케팅의 부상과 성공전략" 삼성경제연구소 2002

6 현소은, "21C 마케팅의 기회, 여성마케팅" 동덕여자대학교 산업연구소 8 : 2002