Studies of the communication between men and women have shown that males are usually the controlling participants during the communicative event when the other participant is a female. This study explores the possibility of the female being the domina...
Studies of the communication between men and women have shown that males are usually the controlling participants during the communicative event when the other participant is a female. This study explores the possibility of the female being the dominant participant in the communicative event by correlating the nonverbal communicative behavior of both the male and the female with the outcome of the communicative event in a consumer based setting. The results are then discussed showing the participant who is in control of the communicative event.