설비 기업의 전략적 지향성이 혁신활동과 성과에 미치는 영향에 대한 연구 = Study on Effects of Innovation and Performance on the Strategic Orientation of the Company of Equipment

다국어 초록 (Multilingual Abstract)

In the global market, companies are offering new value to our customers by developing new products with innovation. Through this, companies are creating sustainable development and management performance. Therefore, in this study 180 specimens, innovation, market orientation and technology orientation of the company equipment is analyzed to demonstrate the impact of innovation and business performance. AMOS 21 program was used to analyze the structural equation model used in the research model validation. Results orientation and market orientation, technological innovation exerts a positive effect on innovation and innovation activities had a positive impact on the business performance of the company. Finally, market orientation and innovation orientation is influenced by the performance parameters of innovation activities. Through the results of this study it was discussed theoretical and practical implications.

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