한국관광기업의 대 중동지역 진출방향에 관한 연구 = A Study of the Direction of Korean`s Tourism Business in the Middle East

다국어 초록 (Multilingual Abstract)

Recently, The Middle East were shrinking the Tourism industry in the political instability, It had existed for a long period of time in the Middle East, religion, ethnic conflict, and Libya, Syria, Egypt and other countries has been unfolding for a long time a democratic dictatorship needs of citizens and more about the protests. However, The Middle East has been economy growing through it was based on the rich oil resources especially, Many rich persons of the Middle East are increasing oversea travel due to the international oil price to surge. They also stay in the overseas travel days on average to about 11 days. it compare of the other countries travelers more than twice the number of days of stay showed that long, And more recently, The Middle East tourists are increasing demand for overseas medical tourism and it is necessary to activate a invigorate the tourism industry using a our medical technologies, Therefore, the following strategies will be pursued. First, the current fears about political instability in the Middle East, rather than have the access to these areas to attract the huge oil money in the long run should be considered. Second, as well as around the world blowing Korean wave culture interest in utilizing aggressive marketing strategy is to expand in the Middle East. Third, It`s a attracting The Middle East tourists through Korea`s superior health care industry can take advantage of medical tourism products and complex products, such as the development of korean wave culture.