Instant advantage.com

목차 (Table of Contents)

• CONTENTS
• Introduction = xv
• Acknowledgements = xxi
• Part 1 Turning Business Inside Out : Disruptions and Opportunities = 1
• 1 The Internet, Convergence, and a New Inflection Point = 3
• A NEW PARADIGM = 6
• THE EMERGENCE OF A NEW "TOTAL ECONOMIC VALUE" MODEL = 7
• CUSTOMER-DRIVEN ECONOMIC VALUE = 9
• IN-DEPTH UNDERSTANDING OF CUSTOMERS = 10
• BLOEMENVEILING AALSMEER - THE NETHERLANDS = 11
• THE ONLINE ECONOMY : THREAT OR OPPORTUNITY? = 12
• NEW STRATEGIES FOR NEW TIMES = 12
• CHANGE OR DIE = 13
• NEW RULES OF ENGAGEMENT = 14
• Rule One : Address the Big Picture = 14
• Rule Two : Be Guided by the Customer's Proposition = 14
• Rule Three : Reinvent Your Enterprise = 14
• Rule Four : Build an Enterprise.com = 15
• Rule Five : Create an Infrastructure Blueprint = 15
• BEYOND RE-ENGINEERING = 16
• BEGIN WITH QUESTIONS = 17
• 2 Disruptive Changes and New Opportunities = 19
• DISRUPTIONS CREATE OPPORTUNITIES = 19
• Disruption #1 : New Financial Dynamics = 20
• Disruption #2 : Power Shifts from Sellers to Buyers = 20
• Disruption #3 : Self-Help Drives New Business Models = 21
• THE CHANGING DYNAMICS OF BUYING AND SELLING = 21
• Disruption #4 : Shifting Supply Chain Boundaries = 22
• Disruption #5 : New Paradigms of Value = 23
• Disruption #6 : Diminished Advantage of Mass Production = 23
• Disruption #7 : New Measure of Time = 24
• Disruption #8 : An End to Global Boundaries = 24
• Disruption #9 : Changing IT Deployment Strategies = 25
• Disruption #10 : New Inflection Points in Computing = 25
• THREE MAJOR INTERNET TRENDS = 26
• The "Nirvana" of Computing = 26
• Internet - Driven Standards = 26
• The Internet is the New Platform for Services Innovation = 27
• THE FUTURE IS HERE : THE INTERNETS IMPACT = 28
• 3 The Online Economy : New Rules, Players and Growth Areas = 31
• UNUSUAL ALLIANCES ARE SUCCEEDING = 32
• VIRTUALLY INTEGRATED ALLIANCES = 33
• SMALL AND LARGE ENTERPRISES COMPETE IN THE SAME MARKETS = 34
• THE RISE OF E-MEDIARIES = 34
• THE INTERNET INCREASES EFFICIENCIES AND LOWERS COSTS = 35
• BUSINESS OPPORTUNITIES ACROSS INDUSTRIES = 35
• TURNING AN OLD INDUSTRY ON ITS HEAD = 36
• CROSSING GLOBAL BOUNDARIES = 37
• HOT GROWTH AREAS IN A $3 TRILLION INDUSTRY = 38
• 1. Business-to-Business = 38
• 2. Business-to-Consumer = 41
• 3. Consumer-to-Consumer = 41
• THE ONLINE ECONOMY IMPACTS ORGANIZATIONAL STRUCTURE = 42
• INCREASING DEMANDS ON IT SYSTEMS = 43
• THE ONLINE ECONOMY : MORE THAN PRETIY WEBSITES = 44
• Part 2 Strategies for Instant Advantage in the Online Economy = 47
• 4 The Agile Enterprise = 49
• FIVE STRATEGIES FOR GAINING INSTANT ADVANTAGE = 50
• A FRAMEWORK FOR ASSESSING ONLINE ADVANTAGE - ACHIEVING EXCELLENCE = 51
• STRATEGY #1. SEIZE MARKET OPPORTUNITIES = 52
• GUIDELINE 1 : LOOK AT THE WHOLE ECONOMY = 53
• Automobiles and Auctions = 54
• GUIDELINE 2 : MONITOR ONLINE CHANGE INDICATORS = 55
• Mass Customization = 58
• Changing Rules of Competition = 59
• IT Advances Fuel Online Economy = 60
• GUIDELINE 3 : DEFINE YOUR ROLE AND RELEVANCE IN THE NEW ONLINE ECONOMY = 61
• Lessons to Be Learned = 62
• IT Implications = 62
• 5 The Importance of Customer Management = 63
• STRATEGY #2 : BECOME YOUR CUSTOMER'S ADVOCATE = 63
• A Customer Value Proposition Change = 64
• Customer Demands : Speed and Control = 64
• Provide Customers with the Ultimate Shopping Experience = 66
• RULE 1. EXCEL AT EACH STAGE OF THE CUSTOMER BUYING CYCLE. BUILD RELATIONSHIPS = 67
• Branding is More Important than Ever = 67
• RULE 2. MATCH YOUR PROCESSES WITH CUSTOMERS' EXPECTATIONS = 70
• RULE 3. EMPOWER CUSTOMERS TO HELP THEMSELVES = 71
• RULE 4. HELP YOUR CUSTOMERS SUCCEED = 72
• A SHIFT IN CUSTOMER POWER = 73
• Priceiine.com's Pioneering Business Model = 73
• The Internet Empowers Customers = 73
• New Paradigms = 74
• NonStop Service = 74
• integrating Business and IT Strategies = 75
• The Internet Equals Mission Critical = 76
• Seamless Enterprise = 76
• Strategic Thinking = 76
• 6 Reinvent Your Enterprise = 79
• STRATEGY #3 : REINVENT YOUR ENTERPRISE = 79
• Reinvention in the Digital Economy = 81
• Reinvention Begins with the Right Target = 82
• REINVENT TO BUILD NEW RELATIONSHIPS = 83
• CREATE A VALUE NETWORK INSTEAD OF OPTIMIZING THE SUPPLY CHAIN = 84
• Delivering Value to Customers = 86
• Drive E-Efficiencies and Effectiveness = 86
• E-Innovate : Create New Services and E-Commerce = 87
• Excel in Building Relationships with E-Marketing, E-Sales, and E-Support = 88
• THE NEW WORLD OF E-MARKETING = 89
• The Ubiquitous Online Marketplace = 90
• E-Marketing and Customer Loyalty = 90
• E-SELLING = 92
• 1. Sales Infrastructure = 92
• 2. Sales Process = 93
• 3. Sales Tools = 95
• E-SUPPORT = 95
• Relationship Management Tools = 96
• BUILDING LASTING ONLINE RELATIONSHIPS = 97
• The Reinvention of Best Western International to Gain Instant Advantage = 98
• IT Blueprint for Unlimited Growth = 98
• Speedy Response Means Customer Satisfaction, More Bookings = 99
• Leveraging Web Technology = 100
• Enterprise-wide Mail and Messaging ; Secure Intranet Access = 100
• Comprehensive Change Equals Instant Advantage = 101
• 7 Setting the Stage for Action = 103
• STRATEGY #4 : INTEGRATE BUSINESS AND IT STRATEGIES = 103
• Retain Key Customers／Increase Customer Loyalty = 105
• Challenges to Integrating IT and Business Strategies = 106
• Design Tools for Enterprise Integration = 107
• Getting Online, On Time = 107
• CEOS DRIVE THE TRANSFORMATION = 108
• STRATEGY #5 : CREATE AN E-INFRASTRUCTURE BLUEPRINT = 109
• Comments on the Chart = 111
• THE NET IMPERATIVE = 113
• Charles Schwab Meets the Online Challenge = 114
• Change : Seeing the Handwriting on the Wall = 114
• Balancing Risks and Rewards = 115
• The Deployment : "Ughtning and Thunder" = 115
• Part 3 Best Practices in the Digital Economy = 117
• 8 Transition to an E-Business = 119
• IT／BUSINESS INTEGRATION : THE NEW BASELINE = 119
• Resources and Tools = 121
• E-Resource Categories = 121
• STANDARDS-BASED ONLINE INFRASTRUCTURE = 123
• AN EXAMPLE OF AN ARCHITECTURE SLUEPRINT = 124
• KEY TECHNICAL AlTRIBUTES OF AN ONLINE INFRASTRUCTURE = 124
• Connectivity = 124
• Interoperability = 124
• Networked Appilcations Support = 124
• Manageability = 125
• SCALABILITY = 125
• DESIGNING YOUR WEBSITE = 126
• CONTENT MANAGEMENT = 128
• APPLICATION INTEGRATION = 128
• INTRANET SOLUTIONS = 131
• MANAGING YOUR INTRANET = 132
• EXTRANETS = 132
• GUIDELINES FOR DEVELOPING AN EXTRANET = 133
• E-COMMERCE TECHNOLOGIES = 133
• E-COMMERCE DEPLOYMENT = 134
• ENTERPRISE PORTALS = 137
• KEY CAPABILITIES OF PORTALS = 138
• E-APPLICATIONS = 138
• MANAGEMENT AND SECURITY = 139
• SECURITY SOLUTIONS = 140
• STORAGE ARCHITECTURE = 142
• STORAGE ADVANCES = 143
• Storage Pooling Virtualization = 144
• The Future Storage System : Open SAN = 144
• A STRATEGY FOR THE INTERNET FUTURE = 145
• 9 Building Your E-Company = 147
• TRANSFORMING THE ENTERPRISE = 147
• E-Business Cuts Costs = 149
• Drivers of the Internet Economy = 149
• The New Online Model = 151
• CHALLENGES OF E-BUSINESS = 152
• INTERNAL ENTERPRISE PERSPECTIVE = 152
• External Enterprise Perspective = 155
• Product Engineering and Development = 156
• IT Values in the 24／7 E-Business Environment = 157
• Critical Dimensions of E-Business = 157
• E-COMMERCE IN A GLOBAL VILLAGE = 158
• The New Customer Proposition = 159
• Solution Building Blocks - (Get "Up and Running" Faster) = 160
• Platform Integrity = 161
• Networked System Architecture(Design it to Last) = 161
• Agile Architecture = 162
• Distributed Server Architecture in the E-Business Environment = 162
• STORAGE ARCHITECTURE FOR TODAY'S E-BUSINESS = 163
• Involve Professional Services on Your Team = 163
• The Dream Team = 164
• INSUREPOINT : A CASE STUDY = 164
• MICROSOFT AND COMPAQ TEAM UP TO PROVIDE REVOLUTIONARY TOOLS = 165
• BENEFITS = 166
• "NO USER-VISIBLE FAILURE - NO BUSINESS DISRUPTIONS" = 167
• Part 4 Internet Pioneers = 169
• 10 Online Stories of New and Established Enterprise Players = 171
• ROBERT RODIN, CEO AND PRESIDENT, MARSHALL INDUSTRIES = 171
• Beyond Linear Thinking = 173
• Transformation of the Supply Chain = 173
• Action Versus Extinction = 173
• The Global Online Economy = 174
• BOB DAVIS, CEO, LYCOS, INC. = 175
• Disruptions and Opportunities = 176
• Speed is of the Essence = 178
• ANNE PERLMAN, PRESIDENT AND CEO, MOAI = 179
• E-Auctions and New Paradigms = 180
• Reassessing Total Economic Value = 181
• New Tools for the Digital Economy = 181
• The Internet Creates Level Playing Fields = 182
• JIM SACKS, CHAIRMAN AND CEO, SOFTBOOK PRESS = 183
• 'Be' Your Customer = 184
• In the Footsteps of Fred Smith : Looking Beyond the Surface = 185
• A Global Online World = 185
• 11 New Players Lead the Online Revolution = 187
• AMAZON.COM REVOLUTIONIZES CUSTOMER SERVICE = 187
• Mass Customization = 188
• Enhanced International Language Capabilities = 189
• PRICELINE.COM'S PIONEERING BUSINESS MODEL = 189
• Keeping the Doors Open = 190
• Compaq Out Front = 191
• More Bang for the Buck = 191
• DRUGSTORE.COM, INC. = 192
• IT Integration for Uninterrupted Performance = 192
• Creating an E-Infrastructure Enterprise Blueprint = 193
• AUTOBYTEL.COM REVOLUTIONIZES SELLING AND BUYING AUTOMOBILES = 193
• Expanding Customer Horizons = 194
• 4 Million - Plus Customers = 194
• PIONEERS CREATE A MOTLEY FOOL = 195
• NETGROCER.COM'S ONLINE SHOPPING CART REVOLUTIONIZES FOOD INDUSTRY = 196
• Groceries on the Net : Instant Advantage = 197
• E-COMMERCE PIONEERS AROUND THE WORLD = 198
• 12 Established Players Concede Nothing to Dot.com Companies = 203
• ITS EVERYONE'S INTERNET : A TRUCKING COMPANY EXCELS = 203
• "Technology is the Future of our Company = 204
• Competitive Advantage = 205
• A Visit with 21 st Century Truckers = 206
• Digital Satellite Communications = 207
• Integration of Business and IT Strategies = 207
• BARNES AND NOBLE STAYS ON TOP WITH BARNESANONOBLE.COM = 208
• 24／7 E-Business = 208
• The 24／7 IT Team = 209
• 24／7 Availability and Growth = 210
• The Big Test = 211
• BANK OF AMERICA OFFERS E-RETAlUNG BUNDLE = 211
• OLD LINE ASIA PACIFIC COMPANIES JOIN THE DIGITAL ECONOMY = 212
• South China Morning Post = 212
• The Hong Kong and China Gas Company, Ltd.(or Towngas) = 213
• ALLTEL USES THE INTERNET AS LEVERAGE TO MAINTAIN MARKET LEADERSHIP = 214
• Scalability for Internet Growth = 214
• Availability 24／7 = 215
• Clients Aren't What They Used to Be = 215
• LEXIS-NEXIS - INFORMATION AT THE WORLD'S FINGERTIPS = 216
• Creating an Internet Niche = 217
• A Clear Compaq and Microsoft Message = 218
• Solutions at Internet Speeds = 219
• Internet-driven Opportunities = 219
• Epilogue = 221
• IS INCREASED PROFITABILITY A REALISTIC EXPECTATION? = 221
• WINNERS AND LOSERS = 222
• EXECUTE, CHECK, FIX AND PLAN = 223
• COLLABORATIVE E-COMMERCE = 224
• A FINAL WORD = 226
• Glossary = 227
• Bibliography = 235
• Index = 239