공익광고에 나타난 설득 전략 연구 = Treatise : A Study of the Persuasion Strategy in Public Service Advertising Text

다국어 초록 (Multilingual Abstract)

This study aims to show the aspect how a persuasion strategy, which is based on a public service advertising text of persuasion. Persuasion is done by interacting with each constituents, and the pragmatics strategy of persuasion are classified into the speaker-oriented strategy, the listener-oriented strategy, and the message-oriented strategy. The speaker-oriented strategy is to persuade the listener by using of power or status. The listener-oriented strategy is to involve the listener in the process of persuasion, as the speaker expressed the intimate relations between them. In order not to hurt listener`s honor, the speaker does a favor for the listener or makes to be close relationship. And the message-oriented strategy is to persuade the listener by proving that this message is valid. Persuasion is a type of speech communication which consists of logical, emotional facts and its interaction. Even though we have the best method of persuasion, we can not meet with good results in persuasion and continuous human relationship without thoughtful consideration of others feelings.