유권자 선거관심도: 사회환경변수 및 대중선거유세/TV토론의 선거관심도에 미친 효과를 중심으로 = Electoral Interest: Impacts of Sociological Variables and Stump Campaigning/Candidates'TV Debates on the Electoral Interest

다국어 초록 (Multilingual Abstract)

By using the ordinal logit regression of 14th and 15th Korean Presidential Election, this study aims to show that how much sociological variables such as age, education and gender together with their interaction variables affect electoral interest of the Korean electorate. Only age constrained voters’ interest at both elections. Among the interaction variables, the interaction term of age and education provided a strong impact at the 14th election while the interaction term of gender and age was moderately significant at the 15th election. This indicates that the electoral interest gap between older and younger voters was reduced as educational levels of these voters increased at the 14th election and as Korean voters aged, their electoral interest also moderately increased among men compared to women at the 15th election. This study also finds the effect of stumping campaigning at the 14th election and andidates’ TV debate on the electoral interest. Korean voters were divided first into three groups of very interested group, moderately interested group and not-much interested group and then divided into two groups for each of the elections: those who participated in stump speeches and those who did not at the 14th election, and those who watched presidential debates on television and those who did not at the 15th election.
Both street speeches and residential debates produced two extremities: voters who were not much interested or moderately interested were negatively affected by experiencing the street speeches and presidential debates, and only those who were very interested were positively affected.