호텔環境認識이 호텔經營成果에 미치는 影響에 관한 硏究 = (A) study on the impact of managers' perception for environment factors on the performance of tourist hotels

다국어 초록 (Multilingual Abstract)

Korea has experienced drastic changes in most fields including the economy in the last 50 years or so. And it is going through a current of changes such as financial aid from IMF and new Phase of WTO. It is high time that hotels should do something to survive and advance under these rapidly changing circumstances, domestic and international.
More than anything else, it is essential for hotel managers to perceive changes sensitively and plan strategies for hotel management thoroughly. It can have a direct impact on the performance of tourist hotels. External changes for hotels are inevitable. The question is whether they will survive by changing themselves and coping with those changes. In other words, for some hotels the changes may end up prosperous and for others it may result in failure. It depends mainly on the managers' response.
The purpose of this study : One is to analyze the environmental factors, to plan strategies, and to grasp possible achievements. Another is to prove and analyze the interrelation among the environments, the strategies, and achievements. The third is to suggest some possible strategies the hotels in Cheju can come up with.
To accomplish these purposes, investigation for this study was conducted from August 20, 1999 till September 10, 1999 (for 22 days). The subjects for this study are 178 executive employees working in 43 tourist hotels in Cheju, 250 questionaries were distributed. 190 were returned. 178 out of the 190 were chosen for this study. 12 questionaries were filled out improperly.
This study is composed of 5 parts.
1. Introduction
2. Theoretical background: environment factors, management strategy and consideration of the achievements of management
3. The current condition of the hotels.
4. The corroborative evidence and its analysis about environment factors and strategies for hotel.
5. Conclusion
The actual evidence of this study verifies the hypotheses by using SPSS for Window (Version 8.0).
The hypotheses are as follows:
1) The extent to which managers perceive external changes varies depending on the type of strategies in hotels.
2) The possible achievements of management varies depending on the extent to which managers perceive external changes.
3) The achievements vary depending on the type of strategy.
4) The type of strategy varies depending on the characteristics of the hotel,
5) The extent t? which managers perceive external changes varies depending on the characteristics of the hotel.
6) The achievements vary depending on the characteristics of the hotel.
The analysis of the actual evidence indicates as follows:
First, the extent to which managers perceive external changes varies depending on what kind of strategy a hotel emphasizes. In particular, it is found that the hotels stressing analytic strategy are the most positive about external changes such as competition environment, the complexity and diversity of markets, computerization and investment environment, and regulation and business condition.
Second, the hotels which stress the uniqueness strategy in terms of computerization and investment environment but stress intensive strategy about regulation and business condition are more positive about external changes.
Third, the external changes have an interrelationship with the achievements of hotels, financial and non-financial. They are also vital variables (or a returning system making it possible to anticipate achievements, Regulation and business condition, along with computerization and investment environment influence the financial achievement.
Fourth, super deluxe hotels are found to emphasize both analytic strategy and uniqueness strategy.
Fifth, hotels which have task-oriented managers stress mainly uniqueness strategy and low-price strategy.
Sixth, super deluxe hotels rather than lower level hotels react positively to changes such as regulation and business condition.
Seventh, the more employees a hotel has, the more positively it reacts to changes such as the complexity and diversity of markets, computerization and investment environment, regulation and business condition.
Eighth, the extent to which managers perceive external changes doesn't varies depending on which department they belong to.
Ninth, super deluxe hotels are better than lower class hotels in both financial and non-financial achievements. Especially, the hotels lower than the 2nd class are higher than deluxe or 1st class hotels in financial achievement.
Tenth, hotels run in a franchise system are better than those run in a independent management system in both financial and non-financial achievement.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 2
• 제3절 연구의 방법 및 범위 = 2
• 제2장 기업환경에 대한 고찰 = 4
• 제1절 관광호텔의 기업환경 = 4
• 1. 기업환경 = 4
• 2. 관광호텔의 기업환경 = 7
• 제2절 호텔기업의 현황 = 10
• 1. 국내호텔의 현황 = 10
• 2. 제주지역 호텔의 현황 = 13
• 3. 호텔의 경영성과 현황 = 16
• 제3장 호텔기업의 경영전략 및 경영성과에 관한 개념 = 19
• 제1절 호텔기업의 경영전략 = 19
• 1. 경영전략의 개념 = 19
• 2. 경영전략의 분류 = 19
• 3. 마일즈와 스노우의 경영전략 = 21
• 4. 포터의 본원적 경쟁전략 = 26
• 제2절 호텔기업의 경영성과 = 28
• 1. 호텔경영성과의 개념 = 28
• 2. 경영성과의 유형 및 측정 = 29
• 제3절 환경변화와 경영전략 및 경영성과간의 관계 = 33
• 1. 환경변화와 경영성과간의 관계 = 33
• 2. 전략과 경영성과간의 관계 = 34
• 3. 환경변화와 경영전략 및 경영성과의 선행연구 = 35
• 제4장 호텔환경과 전략에 관한 실증분석 = 38
• 제1절 연구모형 및 가설설정 = 38
• 1. 연구모형 = 38
• 2. 가설설정 = 39
• 제2절 조사의 개요 = 39
• 1. 설문의 구성 및 분석방법 = 40
• 2. 조작적 정의 = 42
• 제3절 자료의 분석 = 44
• 1. 자료의 특성 = 44
• 2. 가설검정 = 51
• 제4절 자료분석의 요약 = 72
• 제5장 결론 = 76
• 참고문헌 = 78
• 1. 국내문헌 = 78
• 2. 외국문헌 = 79
• Abstract = 82
• 설문지 = 86