담뱃갑 경고 그림에 대한 청년 흡연자의 인식과 태도:“나와는 상관없어요” = Young Adult Smokers’ Perception and Attitude toward the Cigarette Pack Warning Picture: “It has Nothing to Do with Me!”

다국어 초록 (Multilingual Abstract)

Most smokers start smoking cigarette in their young adulthood. The mandatory attachment of warning pictures on cigarette pack for smoking prevention and cessation has been implemented in Korea since 2016. Compared to other populations, adolescents and young adults are found to have significantly lower levels of response and empathy to warning pictures. However, there are lack of literature on how young smokers perceive cigarette pack warning pictures. Therefore, this study conducted in-depth interviews with 15 young smokers using qualitative research methods to explore the perception of cigarette pack warning pictures among young adult smokers. Through the thematic analysis, a total of 8 sub themes were derived from 3 themes: the experience, awareness, and believability warning pictures, and suggestion for effective warning pictures were derived. The young smoker was taking the cigarette pack warning picture negatively, indifferently, or playfully. The situation depicted in the warning picture was thought to have nothing to do with them, or to happen in the distant future, not now. As a result, young smokers sensibly observe cigarette pack warning pictures, but did not elicit cognitive or behavioral changes. This study found that young smokers' sensory stimuli for cigarette pack warning pictures occurred, but there was no change in their perception and behavior. Based on the results of this study, practical and policy suggestions were provided for an effective implementation of cigarette pack warning pictures for young smokers.

국문 초록 (Abstract)

흡연 행동은 대부분 청년기에 시작되며, 경고 그림에 관한 청년 집단의 반응 및 공감 수준은 다른 인구집단에 비해 현저히 낮다. 그러나 구체적으로 청년흡연자가 어떻게 담뱃갑 경고 그림을 인지하고 있는지 살펴본 연구는 부족하다. 따라서 질적 연구방법으로써 본 연구는 15명의 청년흡연자를 개별심층 면접하여 이들의 담뱃갑 경고 그림에 대한 경험과 태도를 탐색하였다. 15명의 청년흡연자 평균나이는 21.67세(SD=2.2)였다. 주제분석을 통해 담뱃갑 경고 그림에 대한 경험과 태도, 청년흡연자에게 효과적인 경고 그림을 위한 제안이라는 3개의 주제에 대한 8개의 하위주제를 도출하였다. 청년흡연자는 담뱃갑 경고 그림을 부정적으로, 무관심하게, 또는 장난스럽게 받아들이고 있었다. 경고 그림에 묘사된 상황을 그들과 직접적으로는 상관없는, 또는 지금이 아닌 먼 훗날 발생할 수도 있는 상황으로 생각하고 있었다. 결과적으로 청년흡연자는 담뱃갑 경고 그림을 감각적으로는 관찰하지만, 경고 그림이 인지적·행동적 변화를 끌어내지는 않았다. 본 연구결과를 바탕으로 청년흡연자에게 효과적인 담뱃갑 경고 그림 운영을 위한 실천적, 정책적 제언을 제공하였다.

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