Success in managing a small business

목차 (Table of Contents)

• CONTENTS
• Preface = xi
• 1. INTRODUCTION = 1
• A Working Definition = 3
• Fields of Small Business = 4
• Objectives of Small Business = 6
• Concluding Notes = 8
• Case 1.1 : Craze for Profits = 9
• Case 1.2 : A Conflict of Goals = 10
• 2. WAYS OF GETTING INTO BUSINESS = 13
• Introduction = 15
• Starting a New Enterprise = 17
• Buying an Existing Business = 17
• Inheriting a Business = 18
• The Franchise Arrangement = 19
• Concluding Notes = 21
• Case 2.1 : Mr. Juma's Dilemma = 21
• Case 2.2 : Accommodating Kin's Demands = 22
• Appendix : Alternatives to Self - Employment = 25
• 3. STEPS IN STARTING A SMALL BUSINESS = 31
• Introduction = 33
• Self - Analysis = 33
• Selecting a Business Activity = 34
• Developing a Business Plan = 35
• Implementing the Plan = 42
• Concluding Notes = 45
• Case 3.1 : A Quest for Self - Employment = 46
• Case 3.2 : Monomotapa Winery = 47
• Appendix : Forms of Business Organisation = 49
• 4. PROBLEMS IN STARTING A SMALL BUSINESS = 55
• Introduction = 57
• Common Problem = 58
• Concluding Notes = 75
• Case 4.1 : Choice of Location = 75
• Case 4.2 : A Hasty Investment = 77
• Case 4.3 : The Forex Headache = 78
• 5. PROBLEMS IN OPERATING A SMALL BUSINESS = 81
• Introduction = 83
• The Typical Problems = 83
• Strategies for Success = 125
• Insurance Protection = 127
• The Role of Governments = 128
• Concluding Notes = 130
• Case 5.1 : Apex's Promotional Campaign = 131
• Case 5.2 : The Zealous Entrepreneur = 132
• Appendix A The EOQ Model = 135
• Appendix B Venturing in Foreign Markets = 145
• 6. MANAGEMENT SKILLS FOR SUCCESS IN BUSINESS = 157
• What is Management ? = 159
• Requisite Management Skills = 159
• Maintaining Management Skills = 173
• The Management Functions = 174
• Human Resource Management = 180
• Concluding Notes = 185
• Case 6.1 : A Sampling of Views = 186
• Case 6.2 : The Tyrannical manager = 188
• Case 6.3 : The Action - Oriented Boss = 190
• Case 6.4 : Lisa's Administrative Chores = 191
• 7. THE SOCIAL DIMENSION IN BUSINESS = 195
• Introduction = 197
• Ethical Business Practices = 197
• Legal Compliance = 199
• Social Responsibility = 201
• Business - Society Relations = 202
• Concluding Notes = 206
• Case 7.1 : Police in Problems = 206
• Case 7.2 : The Relocation Decision = 208
• GLOSSARY = 211
• BIBLIOGRAPHY = 241
• INDEX = 249
• ABOUT THE AUTHOR = 263