헤어패션감각(感覺)에 따른 헤어컬러에 관(關)한 연구(硏究) - 수도권(首都圈) 20대(代) 여성(女性)을 중심(中心)으로 - = A Study on the Hair Colour Accompanied with Hair Fashion Feeling+ - Focussed on the Capital Area Women in Their Twenties -

다국어 초록 (Multilingual Abstract)

This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, x2-test and cross tabulation analysis specified on high significant values. Based on the above results of x2-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.

참고문헌 (Reference)

1 안현경, "헤어패션 이미지의 특성에 관한 연구" 9 (9): 2005

2 안현경, "헤어패션 이미지의 특성에 관한 연구" 9 (9): 2005

3 조규화, "헤어패션 이미지의 특성에 관한 연구" 9 (9): 2005

4 박숙현, "패션이미지 메이킹" 예학사 2002

5 김종복, "패션감각탐구" 1997

6 안현경, "패션 감각별 헤어스타일 이미지 메이킹 차트제작에 관한 연구 - TV드라마 여배우 헤어스타일 분석을 통해" 8 (8): 2004

7 "자연색채계 색삼각형과 색상환으로 구성되어 있으며 ‘S2050-R40B’란 검정색도가 20% 유채색도가 50%이며 ‘R40B’는 파랑B이 40% 빨강R은 60%라는 의미이다"

8 "일반적으로 ‘염색’으로 불리며 모발 진피층에서 멜라닌 색소의 탈색과 염료의 산화 발색으로 이루어 진 영구염모제이다 일반적으로 ‘코팅’으로 불리며 모발 멜라닌 색소의 탈색 과정이 없이 모발표피와 진피의 일부에 염료를 이온 결합시켜 부착시키는 반영구염모제이다"

9 정옥희, "이미지별 헤어스타일에 관한 연구" 2003

10 김정순, "여대생들의 Hair style 행동에 따른 이미지별 선호도" 2002

11 오희선, "아름다운 여성을 위한 패션코디" 2000