생명표를 이용한 회원유형별 인터넷 고객 수명 분석 = Internet customer life analysis by membership pattern using life table

다국어 초록 (Multilingual Abstract)

Many internet companies are holding marketing activity through customer relationship management to satisfy complicated and diversified consumer demands. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short term sales. And so many internet companies have been interested in customer lifetime value, which is a primary key for discovery customer values to promote the competitive power in their business fields. In this paper, we apply a life table technique to lifetime analysis of internet site customers by membership pattern and provide the opportunity using revised life tables in several kinds of internet companies.

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