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Global fashion brands : style, luxury & history

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https://www.riss.kr/link?id=M13663451

저자

Hancock, Joseph ; Muratovski, Gjoko ; Manlow, Veronica ; Pierson-Smith, Anne
발행사항
Bristol : Intellect Books, 2014
발행연도
2014
작성언어
영어
주제어

Branding (Marketing) ; Brand name products ; Brand name products ; Fashion merchandising ; Fashion ; Luxury goods industry
DDC
658.827 판사항(23)
ISBN
9781783203574 (pbk.)
자료형태
일반단행본
발행국(도시)
England
서명/저자사항
Global fashion brands : style, luxury & history / edited by Joseph H. Hancock, II, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith.
형태사항
xvi, 295 pages : illustrations (chiefly color), color portraits ; 23 cm.
일반주기명
Includes bibliographical references.
Part I. From the editors -- Rebranding American men's heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture / Kevin Matthews, Joseph H. Hancock, II and Zhaohui Gu -- Producing and consuming American mythologies: branding in mass market fashion firms / D.J. Huppatz and Veronica Manlow -- Co-branding strategies for luxury fashion brands: Missoni for Target / Edwina Luck, Gjoko Muratovski and Lauren Hedley -- Comme on down and Choos your shoes: a study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy / Anne Peirson-Smith -- Part II. Brands, style and mass market -- ModCloth: a case study in co-creative branding strategies / Kendra Lapolla -- Juicy (contradiction) couture: the Starburst Prom Gown and female teens' appropriation and emotional branding of a candy label / Tara Chittenden -- It's all inside: J.C. Penney and 'cut 'n' paste' as branding practice / Myles Ethan Lascity -- Effortless consumption: the 'Anthropologie' of a brand-focused online shopping community / Lauren Downing Peters and Anya Kurennaya -- Visible status: couture and designer abayas / Christina Lindholm -- Part III. Brands in the luxury market -- Managing an iconic old luxury brand in a new luxury economy: Hermès handbags in the US market / Tasha L. Lewis and Brittany Haas -- Communicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections / Osmud Rahman and Lauren Petroff -- Leveraging designer creativity for impact in luxury brand management: an in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio / RayeCarol Cavender and Doris H. Kincade -- Narratives of Italian craftsmanship and the luxury fashion industry: representations of Italianicity in discourses of production / Alice Dallabona -- Part IV. Brands in historical context -- Do contemporary luxury brands adhere to historical paradigms of luxury? / Shaun Borstrock -- The 'age of enchantment', the 'age of anxiety': fashion symbols and brand persona / Linda Matheson -- Louis XIV, 'Le marketing, c'est moi' / Ellen Anders.
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서점명	서명	판매현황	정가	판매가(할인율)	포인트(포인트몰)	전자책 구매링크
	Global Fashion Brands: Style, Luxury and History	판매중	132,600원	132,600원 (0%)	3,980포인트 (3%)