세 가지 색 러브스토리: 사랑광고에 대한 소비자 심리

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 배경
• 1) 사랑이란 무엇인가?
• 2) 사랑광고 연구
• 3. 연구 문제 및 필요성
• 4. 연구 방법
• 1) 뇌 영상 연구
• 2) 설문조사 연구
• 5. 연구결과
• 1) 사랑광고에 대한 광고효과
• 2) 사랑광고에 대한 소비자의 심리적 메커니즘
• 3) 사랑광고에 대한 소비자의 의식적 무의식적 반응
• 6. 결론 및 논의
• 참고문헌
• 영문초록

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